Student Run School Store: Apparel Printing & Entrepreneurship Initiative - Florence Trejo & Madison Kennedy Image
This project will transform our school store into a student-operated apparel business by purchasing an xTool DTF (Direct-to-Film) printer. Students enrolled in Business Management, Entrepreneurship, and Virtual Business courses will design, produce, market, and sell custom apparel for school organizations, athletic teams, staff, and community events while gaining hands-on experience in graphic design, production, customer service, accounting, and business operations. The project provides authentic, career-focused learning that prepares students with real-world workforce skills while creating a sustainable source of revenue to support future student business initiatives.

Today's students need authentic learning experiences that prepare them for careers beyond the classroom. While students in Business Management, Entrepreneurship, and Virtual Business learn essential business concepts, they have limited opportunities to apply those skills in a real business environment. This project addresses that need by transforming our school store into a student-operated apparel business where students will manage every aspect of the enterprise—from product design and production to marketing, sales, customer service, inventory management, and financial recordkeeping.

The target population includes students enrolled in Business Management, Entrepreneurship, and Virtual Business courses, with additional opportunities for students involved in Digital Media and Art. The project will directly serve approximately 350 business students annually while indirectly benefiting the entire student body, faculty, staff, booster organizations, and community members through the availability of custom apparel and promotional products.

Career and Technical Education programs are most effective when students participate in project-based learning that mirrors real workplace experiences. Employers consistently identify communication, teamwork, problem-solving, customer service, financial literacy, and technology skills as essential workplace competencies. This project allows students to develop these transferable skills while operating a functioning business that serves actual customers and manages real financial transactions.

At present, our school has limited capacity to produce custom apparel on campus. Student organizations and athletic programs often purchase shirts and promotional items from outside vendors, resulting in longer turnaround times, higher costs, and missed opportunities for students to gain practical business experience. By purchasing an xTool Direct-to-Film (DTF) printer, students will be able to design, print, and produce high-quality custom apparel on campus, creating a more efficient and educationally meaningful process.

Beyond technical production skills, students will gain experience in entrepreneurship by pricing products, calculating production costs, managing inventory, creating marketing campaigns, analyzing sales data, and providing customer service. These experiences reinforce classroom instruction while helping students build confidence, leadership skills, and career readiness.

The long-term impact extends beyond the initial grant. Revenue generated through the student-run apparel business will be reinvested into purchasing consumable supplies, maintaining equipment, and expanding product offerings, making the program financially sustainable. The project will continue to provide hands-on learning opportunities for future students while strengthening school spirit, supporting campus organizations, and fostering partnerships with the local community.

This initiative transforms traditional business instruction into an immersive learning experience where students are not simply studying entrepreneurship—they are living it. By creating a sustainable, student-managed business, this project equips students with the knowledge, technical skills, and professional experience needed to succeed in college, careers, and the modern workforce.

The Student-Run School Store will transform business education by providing students with an authentic, hands-on learning environment that mirrors the operation of a real small business. Grant funding will be used to purchase an xTool Direct-to-Film (DTF) printer, allowing students to design, produce, market, and sell custom apparel and promotional products for school organizations, athletic teams, faculty, staff, and community partners. Rather than learning business concepts solely through textbooks and simulations, students will apply classroom knowledge by operating a functioning enterprise that serves actual customers and manages real financial transactions.

The project will take place in the school store and business classroom and will directly serve approximately 350 students enrolled annually in Business Management, Entrepreneurship, and Virtual Business courses. Additional collaboration opportunities will be provided for students in Digital Media and Art, who will contribute original artwork and branding concepts for apparel and promotional products. This interdisciplinary approach exposes students to how multiple career pathways work together in today's business environment.

The project is built around the following SMART objectives:

Specific: Students will operate a student-managed apparel business that provides custom products for school organizations and the surrounding community. Students will assume roles such as graphic designer, production specialist, marketing manager, sales representative, inventory manager, customer service representative, and financial manager.

Measurable: During the first year of implementation, students will:

Design and produce at least 200 custom apparel or promotional items.
Complete a minimum of 20 customer orders for school organizations, athletic teams, departments, and community partners.
Develop and implement at least two student-led marketing campaigns using digital and print media.
Demonstrate growth in entrepreneurship, financial literacy, marketing, and business operations through project rubrics, business presentations, and industry-aligned assessments.
Generate sufficient revenue to replenish consumable supplies and sustain the program for future classes.

Achievable: The project integrates directly into existing Business Management, Entrepreneurship, and Virtual Business curriculum and complements current Career and Technical Education (CTE) standards. Students already study marketing, accounting, customer service, business ownership, financial management, and operations; the DTF printer provides the missing component by allowing students to apply these concepts in a real production environment.

Relevant: The project aligns with our commitment to personalized learning by providing students with authentic, project-based experiences that connect classroom instruction to career pathways. Students will make meaningful decisions, solve real business challenges, collaborate with peers, and develop industry-ready skills that prepare them for postsecondary education and the workforce. By managing a functioning enterprise, students gain ownership of their learning while developing creativity, communication, leadership, collaboration, and critical-thinking skills.

Time-Bound: During the first grading period following equipment installation, students will complete training on printer operation, production workflows, workplace safety, and quality control. By the end of the first semester, students will begin accepting and fulfilling orders from school organizations and campus departments. By the end of the school year, students will have established a sustainable production workflow, generated revenue to purchase replacement supplies, and evaluated business performance using sales data, customer feedback, and financial reports.

Grant funds will support the purchase of the xTool DTF printer and essential startup supplies, allowing students to launch a fully operational campus apparel business. Students will create original artwork using industry-standard design software, prepare files for production, print transfers, apply designs to apparel, inspect products for quality, package completed orders, manage inventory, calculate production costs, establish pricing strategies, process customer orders, track revenue and expenses, and evaluate profitability. Every stage of production becomes a learning opportunity that reinforces classroom instruction while developing practical career skills.

Research consistently supports project-based learning as an effective instructional strategy for improving student engagement, academic achievement, and career readiness. The Buck Institute for Education (PBLWorks) has found that authentic project-based learning increases student motivation, strengthens problem-solving abilities, and promotes deeper understanding by allowing learners to solve meaningful, real-world challenges. Career and Technical Education research also demonstrates that students participating in hands-on, work-based learning experiences develop stronger employability skills and are better prepared for college and career success because they apply academic knowledge in authentic workplace settings.

The impact of this project extends far beyond producing custom apparel. Students will graduate with experience managing deadlines, serving customers, analyzing financial data, collaborating as business teams, and operating technology commonly used in today's marketplace. The school will benefit from a dependable source of custom apparel produced on campus, while students will gain entrepreneurial experience that cannot be replicated through traditional classroom instruction. Most importantly, this project transforms students from learners into business professionals who understand how innovation, creativity, teamwork, and sound financial decision-making contribute to the success of a real enterprise.

Student Run School Store: Apparel Printing & Entrepreneurship Initiative - Florence Trejo & Madison Kennedy

Item #1037

$5,000

Value:

priceless